Lo dissènh Tgl Identitat de Marca TGL per Wei Sun es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

Tgl Identitat de Marca TGL

per Wei Sun

Client : DOTONE Brand Design

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,009

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Colors

Lo Concèpte

A prepaus de Tgl Identitat de Marca TGL

TGL es una plataforma de recèrca e d'educacion per enfants. Adopta de metòdes de comunicacion eficaças e d'ensenhament interessants. Lo lògo utiliza lo colibrí coma portador de la memòria de marca. Utiliza de simbòls visuals simples e purs per crear una imatge de marca rica e interessanta, tot en creant un IP de marca diferenciat, que dòna a la marca d'atributs umanizats, permetent mai d'interaccion amb los enfants e d'establir de connexions emocionalas. L'utilizacion generala d'un lengatge visual de colors rics transmeta una tonalitat viva, jove e amigabla.

La Reconoissença

A prepaus del A' Design Award de Bronze

Tgl Identitat de Marca TGL a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tgl Identitat de Marca TGL siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tgl Identitat de Marca TGL satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensions e Embalatge: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Etiquetas: Brand Design, Logo Design, Brand Identity, Education, IP Design
Tecnologia de Produccion: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Desaffo de Dissènh: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Recèrca: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiracion: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Durada del Projècte: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Flux Operacional: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Brevets: All copyrights DOTONE Brand Design,2021
Crèdits d'Imatges: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021