Hainan Beer Embalatge de Cervesa per China Resources Snow Breweries Ltd.

Lo dissènh Hainan Beer Embalatge de Cervesa per China Resources Snow Breweries Ltd. es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Hainan Beer Embalatge de Cervesa

per China Resources Snow Breweries Ltd.

Client : China Resources Snow Breweries

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Hainan Beer Embalatge de Cervesa

Hainan Beer es un desenh d'embalatge de cervesa inspirat pel paisatge e la cultura de Hainan. La botelha de veire pòrta de motius en relèu tirats de las ondas de la mar, dels batèus de vela, dels fars, dels cocotièrs e dels aucèls marins, e sa forma prima permet una presa amb una sola man. La lata d'alumini es imprimida amb de tinta termocromica, de biais qu'un motiu de sagèl postal apareis progressivament quand la temperatura baissa pendent la refrigeracion. La bóstia exteriora es facha de papièr kraft e a la forma d'una valisa. L'embalatge liga la cervesa al paisatge local e a un estil de vida local relaxat.

La Reconoissença

A prepaus del A' Design Award d'Argent

Hainan Beer Embalatge de Cervesa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Hainan Beer Embalatge de Cervesa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hainan Beer Embalatge de Cervesa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions e Embalatge: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Etiquetas: beer, localization of design, Hainan, cultural elements, Hainan style
Tecnologia de Produccion: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Desaffo de Dissènh: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Recèrca: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiracion: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Durada del Projècte: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Flux Operacional: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Membres de l'Equipa: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao