Portal Beoplay Campanha Publicitària per Kutuko Studio

Lo dissènh Portal Beoplay Campanha Publicitària per Kutuko Studio es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Platin dins la Categoria de Competfo Film.

PlatinFilm· 2023

Portal Beoplay Campanha Publicitària

per Kutuko Studio

Client : Kutuko Studio SL

Laureat del A' Design Award de Platin dins la Categoria Film

2,488,529

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Colors

Lo Concèpte

A prepaus de Portal Beoplay Campanha Publicitària

Es una campanha per promòure sos auriculars Beoplay Portal. Los streamers an partejat la produccion per la far devenir virala. Amb l'eslogan "Lo son que modela vòstre mond", an degut crear 5 scenaris fasent alusion a las categorias de l'industria del jòc vidèo. En mai d'aver un grand impacte visual, l'experiéncia es estada elevada a un concors per la localizacion d'objèctes fetitxes amagats dins cada imatge. L'equipa a degut afrontar una concepcion multi-scenari ont lo protagonista èra lo produch e l'experiéncia de son utilizacion.

La Reconoissença

A prepaus del A' Design Award de Platin

Portal Beoplay Campanha Publicitària a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Portal Beoplay Campanha Publicitària presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Portal Beoplay Campanha Publicitària es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensions e Embalatge: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiquetas: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Tecnologia de Produccion: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Desaffo de Dissènh: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Recèrca: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiracion: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Durada del Projècte: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Flux Operacional: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Brevets: Kutuko Studio SL
Membres de l'Equipa: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Crèdits d'Imatges: Boutique Visual Kutuko Studio, Beoplay Portal, 2022