Spectrum Illustracion per Arata Yokoyama

Lo dissènh Spectrum Illustracion per Arata Yokoyama es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

Spectrum Illustracion

per Arata Yokoyama

Client : Arata Yokoyama

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,792

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Colors

Lo Concèpte

A prepaus de Spectrum Illustracion

Spectrum es una illustracion numerica que representa la moda de carrièra japonesa a l'estil de l'anime japonés. L'òbra evita lo fotorealisme e aplica de colors vius de biais plan, que sembla totun opticament natural. Lo fons representa las lums de neon de Tòquio, amb de formas audaciosament simplificadas per obtenir un efièch net, plan e luminós. D'elements del disseny grafic occidental son combinats amb l'illustracion de personatges japonesa. Spectrum foguèt dessenhada amb Adobe Photoshop CC. L'intencion es de far clar l'estil pel public dedins e defòra del Japon.

La Reconoissença

A prepaus del A' Design Award de Bronze

Spectrum Illustracion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Spectrum Illustracion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Spectrum Illustracion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensions e Embalatge: 8000 x 5678 pixel, 400dpi, RGB
Etiquetas: street fashion, anime, character design, japanese illustration, vivid color
Tecnologia de Produccion: Drawing with Adobe Photoshop CC
Desaffo de Dissènh: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Recèrca: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiracion: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Durada del Projècte: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Flux Operacional: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Crèdits d'Imatges: #1: Illustrator NaBaBa, Private Work, 2020.