Digital Human Plataforma de Difusion en Dirècte per Baidu Online Network Technology Beijing

Lo dissènh Digital Human Plataforma de Difusion en Dirècte per Baidu Online Network Technology Beijing es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Mobil.

ArgentMobil· 2023

Digital Human Plataforma de Difusion en Dirècte

per Baidu Online Network Technology Beijing

Client : Baidu Online Network Technology. Beijing

Laureat del A' Design Award d'Argent dins la Categoria Mobil

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Lo Concèpte

A prepaus de Digital Human Plataforma de Difusion en Dirècte

Digital Human es una plataforma de difusion en dirècte bastida sus la tecnologia d'intelligéncia artificiala. La plataforma sosten la produccion d'umans digitals, la construccion de salas de difusion en dirècte e l'interaccion òme-maquina. Los presentaires IA difusan de contunh vint-e-quatre oras per jorn, çò que suprimís lo besonh de personal sus plaça e d'estúdios fisics. L'imatge de cada presentaire pòt èsser personalizat per correspondre a una identitat de marca. De scènas virtualas diversificadas demesisson los còstes de construccion e presentan los atributs dels produches e los concèptes de la marca. L'objectiu es de reduire lo còst e la dificultat de la difusion en dirècte.

La Reconoissença

A prepaus del A' Design Award d'Argent

Digital Human Plataforma de Difusion en Dirècte a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Digital Human Plataforma de Difusion en Dirècte siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Digital Human Plataforma de Difusion en Dirècte es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Etiquetas: Live broadcast platform, AI anchors, Automatic live
Tecnologia de Produccion: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Desaffo de Dissènh: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Recèrca: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiracion: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Durada del Projècte: Live on Baidu App in December 2022
Flux Operacional: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.