Modulabs Sistèma d'Identitat Visuala per Wonseon Yu and Yoonhee Jeong

Lo dissènh Modulabs Sistèma d'Identitat Visuala per Wonseon Yu and Yoonhee Jeong es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2023

Modulabs Sistèma d'Identitat Visuala

per Wonseon Yu and Yoonhee Jeong

Client : Modulabs

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Lo Concèpte

A prepaus de Modulabs Sistèma d'Identitat Visuala

Modulabs es un sistèma d'identitat visuala creat per una comunitat de recèrca. Lo sistèma d'identitat es bastit amb una poliça de caractèrs variabla especifica. La poliça a un sol axe de creissença amb 300 nivèls, çò que permet fòrça formas de letras diferentas. Cada letra es dessenhada amb suènh puslèu que generada a partir de formas geometricas, çò que li balha un caractèr uman. Las letras leugièrament irregularas reflectisson l'accion e l'exploracion mai que non pas de resultats perfièches. Los membres pòdon aplicar la poliça per correspondre a l'identitat, e d'aisinas intèrnas los ajudan a crear de noms amb facilitat.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Modulabs Sistèma d'Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Modulabs Sistèma d'Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Modulabs Sistèma d'Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Etiquetas: Identity, Typeface, System
Tecnologia de Produccion: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Desaffo de Dissènh: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Recèrca: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiracion: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Durada del Projècte: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Flux Operacional: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Brevets: trademarks: Modulabs (2023)
Membres de l'Equipa: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong