AI Conversational Banking Aplicacion de Banca Mobila per Uxda

Lo dissènh AI Conversational Banking Aplicacion de Banca Mobila per Uxda es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Mobil.

AurMobil· 2023

AI Conversational Banking Aplicacion de Banca Mobila

per Uxda

Client : Uxda

Laureat del A' Design Award d'Aur dins la Categoria Mobil

650,015

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Lo Concèpte

A prepaus de AI Conversational Banking Aplicacion de Banca Mobila

Bella es una aplicacion de banca mobila basada sus una interfàcia conversacionala. Los servicis bancaris son provesits per messatjariá textuala e comandas vocalas allòc de menús e botons. Los clients pòdon consultar los saldes de compte, far de pagaments, estalviar, investir, far de donacions e demandar de conselhs financièrs en escrivent o en prononciant una instruccion simpla. L'aplicacion confirma cada demanda abans de l'executar, e un assistent virtual sosten d'accions ligadas a l'estil de vida. Lo design a per tòca de rendre la banca mai naturala, accessibla e practica per l'usatge quotidian.

La Reconoissença

A prepaus del A' Design Award d'Aur

AI Conversational Banking Aplicacion de Banca Mobila a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que AI Conversational Banking Aplicacion de Banca Mobila siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. AI Conversational Banking Aplicacion de Banca Mobila crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Dimensions e Embalatge: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Etiquetas: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Tecnologia de Produccion: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Desaffo de Dissènh: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Recèrca: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Inspiracion: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Durada del Projècte: Project started in November 2019 and finished in November 2020
Flux Operacional: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Membres de l'Equipa: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Crèdits d'Imatges: UXDA LLC