The Donn Uisqui Irlandés de Pur Malt per Tiago Russo and Katia Martins

Lo dissènh The Donn Uisqui Irlandés de Pur Malt per Tiago Russo and Katia Martins es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2023

The Donn Uisqui Irlandés de Pur Malt

per Tiago Russo and Katia Martins

Client : The Craft Irish Whiskey Co.

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

47,316

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #149368

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de The Donn Uisqui Irlandés de Pur Malt

Lo Donn simboliza lo mai jove de la gama The Craft Irish Whiskey Co.; una pòrta cap a las valors fondamentalas de la marca e d'una experiéncia immersiva a l'entorn d'aqueste produit o de qual que siá produit que CIWC desvolopa. Cap d'accessòri es estalviat, cap de detalh es tròp pichon. D'un design de botelha pertorbant e emblematic fins a una bóstia immersiva e transparenta, l'utilizaire pòt trobar cada component que pòt vertadièrament fornir l'experiéncia d'uisqui perfèita per un. Veire, pipeta e pèiras, totes segurament fixats sul fons de velhors de la bóstia, crèan una exposicion segura d'accessòris, complementada amb lo tóc suau dels detalhs en cuir.

La Reconoissença

A prepaus del A' Design Award d'Aur

The Donn Uisqui Irlandés de Pur Malt a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que The Donn Uisqui Irlandés de Pur Malt siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Donn Uisqui Irlandés de Pur Malt crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensions e Embalatge: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Etiquetas: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tecnologia de Produccion: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Desaffo de Dissènh: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Recèrca: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiracion: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Durada del Projècte: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Flux Operacional: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Membres de l'Equipa: Tiago Russo
Katia Martins
Jose Augusto
Crèdits d'Imatges: The Craft Irish Whiskey Co.