Japanese Sake Concepcion d'Embalatge per Shinji Yaoita

Lo dissènh Japanese Sake Concepcion d'Embalatge per Shinji Yaoita es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Japanese Sake Concepcion d'Embalatge

per Shinji Yaoita

Client : Hasegawa Brewery Co.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Japanese Sake Concepcion d'Embalatge

Aquò es una concepcion especiala de sake creada per commemorar lo 180en anniversari de la Brassariá de Sake Hasegawa. 180 ans de gost tradicional e de sabèr-far son estats transmesos a travèrs las generacions, e los anèls de l'arbre son estats utilizats coma visual principal per exprimir l'istòria e lo futur. Las colors de tota la bóstia exteriora son estadas inspiradas de la pintura a l'encre per exprimir la tradicion e lo luxe. Lo lògo commemoratiu es imprimit en aur per s'acordar amb lo blason familial de la brassariá. La botelha a l'interior presenta una imatge negra contrastanta. La rugositat de la botelha exprimís lo pes de la tradicion e de la tecnologia.

La Reconoissença

A prepaus del A' Design Award d'Argent

Japanese Sake Concepcion d'Embalatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Japanese Sake Concepcion d'Embalatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Japanese Sake Concepcion d'Embalatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions e Embalatge: Height 322mm × Width 115mm × Depth 115mm
Etiquetas: sake,japanese sake,package,box
Tecnologia de Produccion: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Desaffo de Dissènh: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Recèrca: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiracion: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Durada del Projècte: 2022, project commissioned by Hasegawa Brewery Co.
Flux Operacional: This package is made of glass bottles and paper.
Membres de l'Equipa: Printing: Takakuwa Art Printing Co.