Smoothies Marca Alimentària per Andromachi Kakava

Lo dissènh Smoothies Marca Alimentària per Andromachi Kakava es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Smoothies Marca Alimentària

per Andromachi Kakava

Client : ABC Design Communication

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

14,308

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Smoothies Marca Alimentària

Dins un mond que se mòu constantament e ont lo temps urgís, los smoothies Jean Paul Lab respondon en venent per paquets de sièis plens de gaug e de grandas sabors. Los ciclistas venon lo simbòl de la libertat. En totas las sasons se desplaçan d'un biais non convencional e ausard, descobrissent de camins que omplen lors vidas de plaer, just coma lo gost amagat dins los smoothies. Es l'ora de se daissar anar e de viatjar cap al mond magic de las sabors de Jean Paul Lab en seguissent las rutas del plaer.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Smoothies Marca Alimentària a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Smoothies Marca Alimentària siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Smoothies Marca Alimentària merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions e Embalatge: Label: Width 110mm x Height 160mm
Etiquetas: smoothies, jean paul lab, vintage, packaging
Tecnologia de Produccion: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Desaffo de Dissènh: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Recèrca: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiracion: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Durada del Projècte: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Flux Operacional: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Membres de l'Equipa: George Ziakas
Costas Lakis