Taishun City Identitat de Marca per Zhejiang Gongshang University

Lo dissènh Taishun City Identitat de Marca per Zhejiang Gongshang University es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2025

Taishun City Identitat de Marca

per Zhejiang Gongshang University

Client : Taishun County People's Government

Laureat del A' Design Award de Bronze dins la Categoria Grafica

14,578

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Lo Concèpte

A prepaus de Taishun City Identitat de Marca

Taishun City es una identitat de marca concebuda per una ciutat. Lo logotipe es bastit a partir de linhas que formon lo nom de la ciutat, creant una marca moderna e minimalista. L'espaci blanc a l'interior del logotipe es tractat coma una zòna dobèrta ont se pòdon presentar diferents simbòls visuals urbans. La marca pòt s'adaptar per de cambiaments de linha e de forma, de tal biais que la reconeissença demòra fòrta a travèrs de nombrosas aplicacions. Los formats vectorials permeton d'escalar lo logotipe a tota talha, de las cartas de visita fins a la publicitat exteriora. Los materials de marca imprimits utilizan un supòrt reciclable e biodegradable.

La Reconoissença

A prepaus del A' Design Award de Bronze

Taishun City Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Taishun City Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Taishun City Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions e Embalatge: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiquetas: Culture, innovation, sustainability, inclusiveness,City Brand
Tecnologia de Produccion: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Desaffo de Dissènh: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Recèrca: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiracion: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Durada del Projècte: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Flux Operacional: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Membres de l'Equipa: Designer: Kan Zhao
Crèdits d'Imatges: Designer: Zhao Kan