The Drum of Heaven and Earth Embalatge de Licor per Hai Zhu

Lo dissènh The Drum of Heaven and Earth Embalatge de Licor per Hai Zhu es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

The Drum of Heaven and Earth Embalatge de Licor

per Hai Zhu

Client : Shanxi Fenyangwang Wine Industry Co., Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de The Drum of Heaven and Earth Embalatge de Licor

Lo Tambor del Cèl e de la Tèrra es un desenh d'embalatge en forma de gerra per un licor Baijiu chinés de 25 kg. La forma rapèla un ancian tambor de guèrra, inspirat pels tambors del general Guo Ziyi de la dinastia Tang. Dracs en relèu e Pixius, bèstias favorablas de la tradicion chinesa, s'ajustan a la calligrafia dins un relèu tridimensional que se pòt sentir amb la man. La doradura e lo gaufratge donan a la susfàcia una textura rica. Los bastons de tambor dels dos costats pòdon servir de recipients, de sòrta que lo licor pòt èsser partejat. L'embalatge fa 565 per 209 per 742 mm.

La Reconoissença

A prepaus del A' Design Award de Fèrre

The Drum of Heaven and Earth Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Drum of Heaven and Earth Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Drum of Heaven and Earth Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions e Embalatge: product dimensions, 565 mm x 209 mm x 742 mm
Etiquetas: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Tecnologia de Produccion: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Desaffo de Dissènh: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Recèrca: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiracion: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Durada del Projècte: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Flux Operacional: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Membres de l'Equipa: Hai Zhu