Hand over Hand Identitat de Marca per Yiwen Zhang

Lo dissènh Hand over Hand Identitat de Marca per Yiwen Zhang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Hand over Hand Identitat de Marca

per Yiwen Zhang

Client : Hand over Hand

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Hand over Hand Identitat de Marca

Man sus Man es una identitat de marca creada per un provesidor de servicis d'ensenhament especializat. L'identitat conserva los elements de la man dessenhada a man e del libre del logo precedent per preservar la continuitat e la personalitat. Analogue, una tipografia modèrna amb corbas doças e formas de letras d'alt contraste, sosten un ton amistós e accessible. De talhs geometrics circularis e carrats creson una composicion equilibrada que reflècta la diversitat regionala e demografica. Lo sistèma es aplicat als mèdias socials, pajas web, libres electronics, publicitat exteriora, revistas, embalatges e cartas de visita.

La Reconoissença

A prepaus del A' Design Award de Bronze

Hand over Hand Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Hand over Hand Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Hand over Hand Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions e Embalatge: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Etiquetas: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tecnologia de Produccion: Adobe Creative Suite, Figma as the main development tool for this project.
Desaffo de Dissènh: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Recèrca: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiracion: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Durada del Projècte: The project started in July 2023 and finished in Sep 2023, in New York.
Flux Operacional: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Membres de l'Equipa: Yiwen Zhang - Creative Director, Brand Designer, Content Creator