Lo dissènh Arts Fund Identitat Visuala per Zeyu Wu es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Arts Fund Identitat Visuala

per Zeyu Wu

Client : Yilin Wang

Laureat del A' Design Award d'Argent dins la Categoria Grafica

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Lo Concèpte

A prepaus de Arts Fund Identitat Visuala

Arts Fund es un sistèma d'identitat visuala creat per un programa de formacion de talents en concepcion de personatges. Lo design combina las letras CUZ amb de motius tradicionals de l'òpera chinesa. Los elements chineses son plaçats amassa amb las letras latinas per exprimir l'escambi cultural entre Orient e Occident. L'encastre general seguís l'estil internacionalista soís, qu'es puèi copat per las formas de las letras CUZ, donant una forma a l'encòp foncionala e postmodèrna. Lo sistèma s'aplica a d'afichas, de fulhets, d'invitacions e de bandièras. L'objectiu es de partejar la cultura de l'òpera chinesa amb un public mai jove.

La Reconoissença

A prepaus del A' Design Award d'Argent

Arts Fund Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Arts Fund Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Arts Fund Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions e Embalatge: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Etiquetas: regional culture，Tangible cultural heritage，Graphic design
Tecnologia de Produccion: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Desaffo de Dissènh: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Recèrca: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiracion: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Durada del Projècte: The project started in Hangzhou in February 2023 and will end in October 2023.
Flux Operacional: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Membres de l'Equipa: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu