Jo Chu NAORAI JOCHU per Eisuke Tachikawa

Lo dissènh Jo Chu NAORAI JOCHU per Eisuke Tachikawa es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

Jo Chu NAORAI JOCHU

per Eisuke Tachikawa

Client : Naorai Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Jo Chu NAORAI JOCHU

Naorai a creat una forma novèla de sake en lo destillant sens calor, permetent que la sabor del sake demòre intacta. Per representar la prigondor e la tranquillitat de la cultura japonesa, de "shide" (bandes de papièr) son utilizats per ajudar a connotar una zòna sacrada. Per exprimir la beutat del sake, Nosigner a traçat la forma d'un balon plen d'aiga creat per la tension superficiala e a connotat lo moment quand de gotas d'aiga purificadas tomban.

La Reconoissença

A prepaus del A' Design Award d'Argent

Jo Chu NAORAI JOCHU a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jo Chu NAORAI JOCHU siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jo Chu NAORAI JOCHU es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions e Embalatge: 11cm x 11cm x 25.5cm/Outer dimensions of box
Desaffo de Dissènh: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiracion: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Membres de l'Equipa: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto