Lo dissènh Sinten Embalatge de Cafè per Louis Yiu es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Sinten Embalatge de Cafè

per Louis Yiu

Client : SINTEN Coffee Roastery

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Sinten Embalatge de Cafè

Lo desafís d'aqueste projècte de design d'embalatge èra de pensar a cossí presentar sus l'embalatge lo resultat que Sinten Coffee Roastery es fièr de provesir als clients amb lo gost mai fresc, l'aroma dels grans de cafè torrats. Alara, per integrar sens cositura lo messatge de marca dins l'identitat visuala, lo designer a trobat inspiracion de las leis de la natura a travèrs l'analisi e la deconstruccion. Las proporcions perfèctas que profeitan a plen del cafè premium son presentadas amb de linhas, las rendant mai atraiventas visualament.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Sinten Embalatge de Cafè a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sinten Embalatge de Cafè siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sinten Embalatge de Cafè merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions e Embalatge: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Etiquetas: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Tecnologia de Produccion: One color printing. Material: Moisture-proof zipper bag and paper
Desaffo de Dissènh: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Recèrca: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiracion: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Durada del Projècte: The project duration is 2 months and is designed in Taipei.
Flux Operacional: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Brevets: Copyrights belongs to Sinten Coffee Roastery
Membres de l'Equipa: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Crèdits d'Imatges: A.S.M.D. Creations