C'Est La Vie Boutique Identitat de Marca per Fan Wang

Lo dissènh C'Est La Vie Boutique Identitat de Marca per Fan Wang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2024

C'Est La Vie Boutique Identitat de Marca

per Fan Wang

Client : C'est la vie Boutique

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Lo Concèpte

A prepaus de C'Est La Vie Boutique Identitat de Marca

C'est La Vie Boutique es una identitat de marca creada per una botiga de moda a Nanquin, China. La botiga rassembla marcas de moda chinesas e occidentalas dins fòrça categorias e estils, per aquò lo logotipe utiliza un estil de letratge mesclat per exprimir aquesta gama mixta. Lo platan de Nanquin, element iconic del paisatge urban de la vila, servís coma grafisme principal de sosten. Aqueste meteis element foguèt tanben modelat en una installacion sculptural rotativa, dont l'imatge invertida en miralh reflectís la vila en cambiament. Lo sistèma visual passa del plan a l'espacial, e de las formas estaticas a las dinamicas.

La Reconoissença

A prepaus del A' Design Award de Fèrre

C'Est La Vie Boutique Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que C'Est La Vie Boutique Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, C'Est La Vie Boutique Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions e Embalatge: The size may vary because there are different types of products.
Etiquetas: Branding
Tecnologia de Produccion: The realization of the design consists of a variety of materials and techniques.
Desaffo de Dissènh: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Recèrca: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiracion: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Durada del Projècte: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Flux Operacional: The store opened in September 2022. Located in Nanjing, China.