Lo dissènh Seawool Projècte de Branding per Chungsheng Chen and Eddie Wang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.
FèrreGrafica· 2024
Seawool Projècte de Branding
per Chungsheng Chen and Eddie Wang
Client : Tainan University of Technology/Product Design Deparment
Laureat del A' Design Award de Fèrre dins la Categoria Grafica
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #160731Lo Concèpte
A prepaus de Seawool Projècte de Branding
La marca que mescla mòda e sostenibilitat, en integrant coquilhas d'ostra recicladas amb tecnicas professionalas e estil dins la vida quotidiana. Lo lògo, presentat en majusculas, simboliza un esperit d'innovacion contunha e la letra o dobla representa la sostenibilitat circulara, que significa una renovacion perpetuala. Lo design global exala elegància, en representar una recèrca de mòda e qualitat. La poliça estandard intègra elements d'ondas e de movement ascendent, mostra son respècte per la natura e lo progrès continu. La marca es vibrant, innovanta e menairèssa tant dins las tendéncias de mòda coma ambientalas.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Seawool Projècte de Branding a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Seawool Projècte de Branding siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Seawool Projècte de Branding merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions e Embalatge
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Etiquetas
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Tecnologia de Produccion
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Desaffo de Dissènh
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Recèrca
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiracion
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Durada del Projècte
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Flux Operacional
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Brevets
- Trademark: Creative Tech Textile Co., Ltd.
- Membres de l'Equipa
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Crèdits d'Imatges
- All images copyright: Acdesign Associates International Co.,Ltd.
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