Lo dissènh Nexus Experiéncia Espaciala de Marca per Responsive Spaces es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Interfàcia.
FèrreInterfàcia· 2025
Nexus Experiéncia Espaciala de Marca
Client : DC Tower
Laureat del A' Design Award de Fèrre dins la Categoria Interfàcia
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A prepaus de Nexus Experiéncia Espaciala de Marca
A una posicion centrala dins lo bastiment lo mai naut d'Àustria, la Torre DC de Viena, Responsive Spaces a creat un espaci de marca per experimentar las valors de la torre : Lo Nexus presenta un luòc per se repauzar, connectar e reconnectar. Aquesta installacion mediatica utiliza informacions numericas, son e lutz per menar los visitaires sus un viatge visualament cargat e los connectar emocionalment a l'arma del bastiment. Una interfàcia tactila suplementària permet als ostes d'explorar tot per lor meteis. Pendent que lo contengut numeric es mostrat, de patrons luminoses codificats en colors e sincronizats en temps inundan la sala.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Nexus Experiéncia Espaciala de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Nexus Experiéncia Espaciala de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Nexus Experiéncia Espaciala de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensions e Embalatge
- The room as the size of approximately 3 meters in width and 12 meters in length
- Etiquetas
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Tecnologia de Produccion
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Desaffo de Dissènh
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Recèrca
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspiracion
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Durada del Projècte
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Flux Operacional
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Brevets
- none
- Membres de l'Equipa
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Crèdits d'Imatges
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
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