Luna Alpina Empacatge per Arman Auzhanov

Lo dissènh Luna Alpina Empacatge per Arman Auzhanov es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Luna Alpina Empacatge

per Arman Auzhanov

Client : Eurasia Elite

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

29,600

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Luna Alpina Empacatge

Arman Auzhanov, designer de Cazacstan, a creat un projècte complet de vodka pel sector premium. A utilizat d'imatges de la Luna e de l'Espaci coma un còde semantic clar basat sus de materials de tecnologia modèrna. Lo posicionament es fondat sus dos arguments de venda unics: emocional (la vodka es producha en acòrd amb las fases de la Luna) e racional (es netejada per filtracion amb pèira de luna). La botilha de fòrma personalizada presenta un gofrat en fòrma de cratèrs lunars. Pel etiquet, a utilizat un material amb microcristals que crèan l'imatge dinamica del cèl estellat, e una lentilha de Fresnel per l'imatge de la Luna. Un empacatge cadèu futurista completa l'imatge.

La Reconoissença

A prepaus del A' Design Award d'Argent

Luna Alpina Empacatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Luna Alpina Empacatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Luna Alpina Empacatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions e Embalatge: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Etiquetas: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Tecnologia de Produccion: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Desaffo de Dissènh: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Recèrca: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiracion: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Durada del Projècte: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Flux Operacional: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Brevets: Copyrights belong to Arman Auzhanov, 2021-2024