Lo dissènh Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin per Yiqi Tang and Zona Yuechen Guan es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.
FèrreEmbalatge· 2025
Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin
per Yiqi Tang and Zona Yuechen Guan
Client : Brown Brothers
Laureat del A' Design Award de Fèrre dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #164761Lo Concèpte
A prepaus de Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin
Tèxte del libre : Brown Brothers Limited Edition es un embalatge concebut per un vin espumós moscato fruitat. La gama compòrta tres variantas que representan lo matin, lo crepuscul e la mièjanuèch. Una tinta perfumada es aplicada a cada varianta, en liberant aital una fragància qu'acorda amb lo moment causit. De colors vius e de motius plens de vida evòcan una fèsta tropicala d'estiu e l'idèa de retrobament. La botelha es un format estandard de 750 ml fach de veire reciclable e imprimit amb de grafismes durables e d'auta qualitat. L'objectiu èra de rendre l'embalatge atractiu tant per la vista coma per l'odorat.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Brown Brothers Limited Edition Foncion Primària : Embalatge de botelha de vin merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions e Embalatge
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Etiquetas
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Tecnologia de Produccion
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Desaffo de Dissènh
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Recèrca
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiracion
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Durada del Projècte
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Flux Operacional
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Membres de l'Equipa
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Crèdits d'Imatges
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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