Coffee Wave Sac de Cafè per ABC Design Communication

Lo dissènh Coffee Wave Sac de Cafè per ABC Design Communication es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2025

Coffee Wave Sac de Cafè

per ABC Design Communication

Client : Kyma Coffee Grinder’s

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

16,740

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Coffee Wave Sac de Cafè

L'empaquetatge del cafè de filtre Coffee Wave presenta un design que atrapa l'uelh, particularament demest lo public jove. Influençat per d'esteticas surrealistas, ragropa elements en blanc e negre amb de tecnicas audaciosas de blòcs de color per crear una composicion visuala distinctiva. La combinason de contrast e de detalhs vibrants balha a l'empaquetatge una sensacion dinamica, en lo rendent mai visualament captivant. Aquesta apròcha de design visa crear un ligam amb los consomators, en los convidant a explorar la marca e son identitat.

La Reconoissença

A prepaus del A' Design Award de Bronze

Coffee Wave Sac de Cafè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Coffee Wave Sac de Cafè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Coffee Wave Sac de Cafè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions e Embalatge: Width 98mm x Depth 60mm x Height 180mm
Etiquetas: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Tecnologia de Produccion: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Desaffo de Dissènh: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Recèrca: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiracion: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Durada del Projècte: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Flux Operacional: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Membres de l'Equipa: Kornilios Nikolaidis, Andromachi Kakava