Lo dissènh Onshore Roasters Foncion principala : Identitat de marca per Cansu Dagbagli Ferreira es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2025
Onshore Roasters Foncion principala : Identitat de marca
Client : Cansu Dagbagli Ferreira
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Onshore Roasters Foncion principala : Identitat de marca
L'identitat de marca d'Onshore Roasters reflectís l'armonia del luxe, de la natura e de la durabilitat. Lo logotip unís un gran de cafè, de rais de solelh e d'ondas, encarnant lo ritual d'un matin perfièch en mar. Una paleta terrosa causida amb suènh e un empaquetatge en papièr reciclat renfòrçan l'engatjament de la marca cap a l'eleganciá e los valors respectuoses de l'environament. Inspirat pel mòde de vida del yachting, lo design equilibra la simplicitat e la sofisticacion, creant una connexion fluida entre lo cafè de qualitat e las aigas dobèrtas.
La Reconoissença
A prepaus del A' Design Award d'Argent
Onshore Roasters Foncion principala : Identitat de marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Onshore Roasters Foncion principala : Identitat de marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Onshore Roasters Foncion principala : Identitat de marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions e Embalatge
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Etiquetas
- coffee, yacht, sea, logo design, branding, packaging
- Tecnologia de Produccion
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Desaffo de Dissènh
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Recèrca
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiracion
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Durada del Projècte
- From September 2023 to March 2024
France - Flux Operacional
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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