Lo dissènh Moutai Shengyue Flying Fairy Embalatge de Licor per Ying Song Brand Design Shenzhen Co, Ltd es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2025

Moutai Shengyue Flying Fairy Embalatge de Licor

per Ying Song Brand Design Shenzhen Co, Ltd

Client : Kweichow Moutai Co.,Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

134,870

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Colors

Lo Concèpte

A prepaus de Moutai Shengyue Flying Fairy Embalatge de Licor

Moutai Shengyue Flying Fairy es un disseny d'embalatge per un licor baijiu chinés. Lo disseny s'inspira de las figuras de Fadas Volantas pintadas dins los frescs de Dunhuang, en particular lo dieu de la musica de la Caverna 401 de las Gròtas de Mogao, representat tenent un instrument sheng amb una postura graciosa. La color principala es lo carmesin, una color tradicionala chinesa, e lo motiu del tap de botelha metallic es realizat amb una tecnica tradicionala d'esmalt. La boita se dobrís pel costat drech e conten a l'interior una estructura de motius de nívols a dos nivèls. L'ensemble mesura 140 per 105 per 280 millimètres e utiliza de papièr, de ceramica e de metal.

La Reconoissença

A prepaus del A' Design Award d'Aur

Moutai Shengyue Flying Fairy Embalatge de Licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Moutai Shengyue Flying Fairy Embalatge de Licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moutai Shengyue Flying Fairy Embalatge de Licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions e Embalatge: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Etiquetas: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Tecnologia de Produccion: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Desaffo de Dissènh: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Recèrca: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiracion: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Durada del Projècte: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Flux Operacional: The box is opened from the right side, and the bottle is opened from the top metal cap
Membres de l'Equipa: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Crèdits d'Imatges: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024