Lo dissènh Monumental Hello Advertising per Centrick Marketing Solutions LLP es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Publicitat.
AurPublicitat· 2025
Monumental Hello Advertising
per Centrick Marketing Solutions LLP
Client : Centrick Marketing Solutions LLP
Laureat del A' Design Award d'Aur dins la Categoria Publicitat
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A prepaus de Monumental Hello Advertising
Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
La Reconoissença
A prepaus del A' Design Award d'Aur
Monumental Hello Advertising a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Monumental Hello Advertising siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Monumental Hello Advertising crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
- Dimensions e Embalatge
- A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
- Etiquetas
- Design, Advertising, Typo, Illustration.
- Desaffo de Dissènh
- Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
- Inspiracion
- India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
- Durada del Projècte
- The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
- Membres de l'Equipa
- Roy Menezes,
Malavika Shah,
Yash Chauhan,
Niel Thakkar,
Arunima Bhatnagar,
Shalmali Lugade,
Siddharth Pandit
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