Lo dissènh Restbase Concepcion de Logotipe e Identitat Corporativa per Sxdesign es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2025
Restbase Concepcion de Logotipe e Identitat Corporativa
per Sxdesign
Client : RestBase
Laureat del A' Design Award de Bronze dins la Categoria Grafica
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A prepaus de Restbase Concepcion de Logotipe e Identitat Corporativa
Restbase es una concepcion de logotipe e identitat corporativa creada per una marca centrada sul repaus e la recuperacion. Lo wordmark combina de letras serif e sans serif amb un interval intencional, equilibrant estabilitat e flux. Lo monograma RB, derivat del wordmark, s'espandís en motius d'encastrament angular. De tons cauds d'irange son associats a de fotografia monocroma per exprimir a l'encòp l'energia e la calma. L'impression es realizada amb de metòdes de nauta qualitat sus de supòrts reciclables. L'identitat presenta lo repaus coma una practica activa e disciplinada mai que non pas un temps mòrt passiu.
La Reconoissença
A prepaus del A' Design Award de Bronze
Restbase Concepcion de Logotipe e Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Restbase Concepcion de Logotipe e Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Restbase Concepcion de Logotipe e Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions e Embalatge
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Etiquetas
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Tecnologia de Produccion
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Desaffo de Dissènh
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Recèrca
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiracion
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Durada del Projècte
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Flux Operacional
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Brevets
- sxdesign
- Membres de l'Equipa
- Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
- Crèdits d'Imatges
- sxdesign
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