Espada Selvagem Identitat Visuala per Pedro Panetto

Lo dissènh Espada Selvagem Identitat Visuala per Pedro Panetto es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2025

Espada Selvagem Identitat Visuala

per Pedro Panetto

Client : Pedro Panetto

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Espada Selvagem Identitat Visuala

Espada Selvagem es una identitat visuala per un club d'escrima medievala al Brasil. Lo disseny s'inspira dei bèstias de l'ancianas eraldica, reïnterpretadas d'una manièra modèrna. Un jaguar foguèt causit perque l'animal es originari dau Brasil e sugerís velocitat, energia e esperit de competicion. Las taças dau jaguar son formadas per cercles que creon tanben una sensacion de movement. Lo dessenh seguís las proporcions dau nombre d'aur. Lo simbòl es realizat en format vectorial, çò que permet a l'identitat d'èsser aplicada sus uniformes, escussons, libres, medalhas, bandièras e ret sociaus, dins fòrça talhas.

La Reconoissença

A prepaus del A' Design Award de Bronze

Espada Selvagem Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Espada Selvagem Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Espada Selvagem Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions e Embalatge: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Etiquetas: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Tecnologia de Produccion: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Desaffo de Dissènh: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Recèrca: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiracion: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Durada del Projècte: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Flux Operacional: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.