Moutai Dream Red Embalatge de vin per Heng Luo and Yi Huang

Lo dissènh Moutai Dream Red Embalatge de vin per Heng Luo and Yi Huang es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Platin dins la Categoria de Competfo Dissènh d'Embalatge.

PlatinEmbalatge· 2025

Moutai Dream Red Embalatge de vin

per Heng Luo and Yi Huang

Client : Moutai Industrial Design Center

Laureat del A' Design Award de Platin dins la Categoria Embalatge

958,530

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Colors

Lo Concèpte

A prepaus de Moutai Dream Red Embalatge de vin

Moutai Dream Red es un design d'embalatge creat per un produch de licor chinés. L'embalatge mesura 137 per 137 per 360 millimètres e utiliza un roge cinabre inspirat de la lacaria de la dinastia Han, combinat amb lo negre per un aspècte de nauta gamma. Una illustracion mòstra la mascòta de la marca que lèva un veire en celebracion. L'estructura aplica una tecnica d'ajorament, d'estampatge a caud e d'impression ultravioleta sus de papièr especial renovelable. A l'entorn de 95 per cent de l'embalatge es respectuós de l'environament e biodegradable. Lo design es destinat als presents, a la colleccion e a l'usatge de banquet.

La Reconoissença

A prepaus del A' Design Award de Platin

Moutai Dream Red Embalatge de vin a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moutai Dream Red Embalatge de vin presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Moutai Dream Red Embalatge de vin es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensions e Embalatge: 137x137x360mm
Etiquetas: Moutai, Wine, Chinese Red, Dream, Romance
Tecnologia de Produccion: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Desaffo de Dissènh: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Recèrca: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiracion: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Durada del Projècte: Renhuai city, 5 March 2024-19 April 2024
Flux Operacional: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Membres de l'Equipa: Heng Luo
Yi Huang
Crèdits d'Imatges: Moutai Industrial Design Center