Parsirang Productor d'Uòus per Mohsen Koofiani

Lo dissènh Parsirang Productor d'Uòus per Mohsen Koofiani es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2025

Parsirang Productor d'Uòus

per Mohsen Koofiani

Client : Parsirang Eggs

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

13,938

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Colors

Lo Concèpte

A prepaus de Parsirang Productor d'Uòus

Dins l'estudi de design, lo designaire a volgut crear un embalatge amb una identitat fòrta. A dessenhiat una galina que pòrta un mocador per evocar una impression rurala e fresca. Lo gròc simbolizava los ròtles d'uòu e la calor del matin, mentre que lo roge apondava energia e autenticitat. La tipografia èra grassa e clara, assegurant una transmission rapida del messatge. Aprèp oras d'afinament, lo design final èra pas solament un embalatge; contava l'istòria d'una ferma campèstra e d'uòus frescs, transmetent fisança e qualitat als clients.

La Reconoissença

A prepaus del A' Design Award de Bronze

Parsirang Productor d'Uòus a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Parsirang Productor d'Uòus siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Parsirang Productor d'Uòus satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions e Embalatge: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Etiquetas: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Tecnologia de Produccion: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Desaffo de Dissènh: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Recèrca: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiracion: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Durada del Projècte: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Flux Operacional: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Crèdits d'Imatges: Creator, Illustration and Design: Mohsen Koofiani