Freistil Identitat Corporativa per Ina Oakley

Lo dissènh Freistil Identitat Corporativa per Ina Oakley es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2025

Freistil Identitat Corporativa

per Ina Oakley

Client : Freistil Praxis Caspary

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,213

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Colors

Lo Concèpte

A prepaus de Freistil Identitat Corporativa

Freistil es una identitat corporativa creada per un cabinet de fisioterapia. L'identitat compren de mèdias impresas e numericas, incluses cartas de visita, bandièras, vestits e un site web. Lo nom Freistil significa "estil liure" e fa referéncia als metòdes de tractament flexibles causits per cada pacient. D'elements illustratius ligan l'artisanat tradicional amb d'idèas modèrnas, mentre qu'un logotipe basat sul tèxte amb un efièch d'estirament suggerís lo movement e la dobertura. La paleta de colors utiliza lo violet, lo coralh, lo blanc trencat e lo blau. De papièrs fins e de materials durables foguèron seleccionats, e de provesidors locals foguèron utilizats quand possible.

La Reconoissença

A prepaus del A' Design Award de Bronze

Freistil Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Freistil Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Freistil Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensions e Embalatge: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etiquetas: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tecnologia de Produccion: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Desaffo de Dissènh: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Recèrca: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspiracion: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Durada del Projècte: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Flux Operacional: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Brevets: buero inaoakley, 2024
Membres de l'Equipa: Ina Oakley and Anne-Marie Bayer
Crèdits d'Imatges: Mockup Maison, Adobe Firefly and Nastasic