Zhang Gong Lao Jiu Embalatge de licor per Wen Liu

Lo dissènh Zhang Gong Lao Jiu Embalatge de licor per Wen Liu es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2026

Zhang Gong Lao Jiu Embalatge de licor

per Wen Liu

Client : Shenzhen Oracle Creative Design Co.,Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Zhang Gong Lao Jiu Embalatge de licor

Zhang Gong Lao Jiu es un design d'embalatge per un baijiu chinés vielhit. La botelha es facha de terracòta grossièra amb de detalhs en relèu, e la forma remembra las deformacions accidentalas de la terralha modelada sus una ròda de terralhièr. La superfícia rugosa dona a la botelha una fòrta qualitat tactila. Lo bochon es fach de plastic amb una finicion que simula lo grum del fust e respond a de nòrmas estrictas d'estanquitat. La bóstia exteriora combina lo suve natural amb lo metal, en apondent una isolacion termica e una absorcion dels chòcs per un transpòrt segur. Lo design es centrat sul tocar.

La Reconoissença

A prepaus del A' Design Award d'Argent

Zhang Gong Lao Jiu Embalatge de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Zhang Gong Lao Jiu Embalatge de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zhang Gong Lao Jiu Embalatge de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensions e Embalatge: 120mm*120mm*280mm
Etiquetas: Natural, Rustic, Time-Tempered, Eco-Conscious
Tecnologia de Produccion: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Desaffo de Dissènh: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Recèrca: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiracion: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Durada del Projècte: November 2024, Shenzhen, China
Flux Operacional: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Membres de l'Equipa: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li