Wuliangye Yuandingjinsheng Embalatge de Licor per Sinong Wu

Lo dissènh Wuliangye Yuandingjinsheng Embalatge de Licor per Sinong Wu es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Wuliangye Yuandingjinsheng Embalatge de Licor

per Sinong Wu

Client : Sinong Creative

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Wuliangye Yuandingjinsheng Embalatge de Licor

Wuliangye Yuandingjinsheng es un disseny d'embalatge per a un baijiu chinés servit als banquets de maridatge. La bóstia se dobrís amb un mecanisme de tirada, de biais que dos pandas dessenhats dins l'estil de la pintura a la tinta semblan s'abraçar. Sièis etapas illustradas d'una vida partejada son ligadas als passes de dobertura de l'embalatge. La forma de la botelha s'inspira del bambó, e lo tap seguís la forma d'una bòla brodada tradicionala. L'embalatge es fach d'un material de pasta de papièr reciclabla. La boca de botelha en espirala permet de tornar utilizar la botelha coma tassa o coma vas.

La Reconoissença

A prepaus del A' Design Award de Bronze

Wuliangye Yuandingjinsheng Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Wuliangye Yuandingjinsheng Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Wuliangye Yuandingjinsheng Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions e Embalatge: 255mmX120mmX100mm
Etiquetas: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Tecnologia de Produccion: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Desaffo de Dissènh: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Recèrca: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiracion: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Durada del Projècte: Complete the design in Chengdu, China in the first quarter of 2025.
Flux Operacional: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Brevets: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Membres de l'Equipa: Sinong Wu
Crèdits d'Imatges: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.