Lo dissènh Top Toy Disseny Interior de Botiga Emblemàtica per Li Xiang es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Interior.
ArgentInterior· 2026
Top Toy Disseny Interior de Botiga Emblemàtica
per Li Xiang
Client : Top Toy
Laureat del A' Design Award d'Argent dins la Categoria Interior
Laureat de Prèmi Verificat
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A prepaus de Top Toy Disseny Interior de Botiga Emblemàtica
Top Toy es lo disseny interior d'una botiga emblemàtica mondiala situada sus la rota Nanjing Est a Shanghai. La botiga utiliza un lengatge espacial ludificat inspirat dels embalatges de joguets e de las consòlas de jòcs classicas. La façada rapèla un embalatge blister, e los escalièrs son dispausats coma de nivèls de jòc. De zònas de personatges coloradas, d'espacis cafè e de blòts de construccion forman de scènas que guidan l'exploracion. La construccion modulara e las colors vivas sostenon lo tèma ludic. Lo disseny cèrca de far lo comèrci fisic interactiu e emocionalament engatjant per de visitaires de totas las edats.
La Reconoissença
A prepaus del A' Design Award d'Argent
Top Toy Disseny Interior de Botiga Emblemàtica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Top Toy Disseny Interior de Botiga Emblemàtica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Top Toy Disseny Interior de Botiga Emblemàtica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
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- Proprietats Unicas
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Etiquetas
- interior, retail
- Recèrca
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiracion
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Durada del Projècte
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Flux Operacional
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Crèdits d'Imatges
- SFAP
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