Coffee Machine Afichas Visualas Claus per Edward Lu

Lo dissènh Coffee Machine Afichas Visualas Claus per Edward Lu es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2026

Coffee Machine Afichas Visualas Claus

per Edward Lu

Client : Lumine

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

5,374

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #175312

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Coffee Machine Afichas Visualas Claus

Coffee Machine es un ensemble d'afichas visualas claus creadas per una gamma de maquinas de cafè. Las afichas s'aluènhan de l'imatjariá d'estil de vida detendut, correnta dins las promocions de maquinas de cafè, e se concentran sus un eiretatge de longa data e l'engenhariá alemanda. Un rai de lutz religa lo passat al present dins cada scèna. Quatre serias de produchs recebon quatre tèmas: components industrials, innovacions tecnologicas, monuments mondials e meravilhas d'engenhariá. D'engranatges, de chips de circuits, d'arquitectura miniatura e de planetas cosmicas servisson de metafòras visualas. Las scènas foguèron construchas e rendudas amb un logicial 3D.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Coffee Machine Afichas Visualas Claus a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Coffee Machine Afichas Visualas Claus siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Coffee Machine Afichas Visualas Claus merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimensions e Embalatge: The original posters were designed at 3634px x 2045px, 72 dpi.
Etiquetas: Graphic Design, Key Visual, Advertisement Design, Poster
Tecnologia de Produccion: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Desaffo de Dissènh: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Recèrca: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiracion: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Durada del Projècte: The project started in December 2024 and ended in April 2025.
Flux Operacional: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Membres de l'Equipa: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian