Dukang Mellow Embalatge de licor per Wei Li

Lo dissènh Dukang Mellow Embalatge de licor per Wei Li es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Dukang Mellow Embalatge de licor

per Wei Li

Client : Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Dukang Mellow Embalatge de licor

Dukang Mellow es un disseny de botelha e d'embalatge per de baijiu, un alcòl distillat chinés. Lo disseny s'adreça a las personas que bevon solas, e cèrca d'ofrir un confòrt emocional e tanben un refrescament. Lo còs de la botelha es prim e aerodinamic, e suggerís la trajectòria d'una planeta que vira. La basa inversada, arredondida e ponderada, apond d'estabilitat e redusís lo risc de tombar, e es acompanhada d'una capsula de metal. La botelha es fabricada amb una nauta proporcion de veire reciclat, e lo veire se pòt reciclar tornarmai sens limit. L'embalatge exterior utiliza de papièr certificat forestièr.

La Reconoissença

A prepaus del A' Design Award de Bronze

Dukang Mellow Embalatge de licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Dukang Mellow Embalatge de licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Dukang Mellow Embalatge de licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensions e Embalatge: Width 96mm x Depth 96.17mm x Height 115.95mm
Etiquetas: Self pleasing, Spinning planet, Emotional comfort
Tecnologia de Produccion: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Desaffo de Dissènh: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Recèrca: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiracion: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Durada del Projècte: 2025-07-01
Flux Operacional: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Membres de l'Equipa: Liu Xinhui , Dong Jinghong , Li Wei