Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda per Kazuo Fukushima and Aya Tanaka

Lo dissènh Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda per Kazuo Fukushima and Aya Tanaka es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2026

Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda

per Kazuo Fukushima and Aya Tanaka

Client : Meiji China Investment Co.,Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda

Aqueste design d'embalatge de beguda reinterpreta un latte de tè negre classic a travèrs d'una expression grafica contemporanèa. Los motius ornamentals tradicionals son abstrachs en un motiu d'envolopament continú que melhora la visibilitat dempuèi totes los angles tot en creant un flux visual ritmic. Una etiqueta centrala estructurada establís claretat e ierarquia, en equilibrant la riquesa decorativa amb la legibilitat. Lo design ofrís una preséncia rafinada e mai accessibla, garentissent una reconeissença fòrta sus l'estatgièra e una coeréncia visuala dins divèrses environaments de venda al detalh.

La Reconoissença

A prepaus del A' Design Award d'Argent

Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Heritage Wrap Beverage Packaging Foncion Principala: Embalatge de Beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions e Embalatge: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etiquetas: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Tecnologia de Produccion: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Desaffo de Dissènh: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Recèrca: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiracion: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Durada del Projècte: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Flux Operacional: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Membres de l'Equipa: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Crèdits d'Imatges: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD