Lo dissènh Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients per Akbank Service Design Team es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Servici.
ArgentServici· 2026
Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients
per Akbank Service Design Team
Client : Akbank T.a.Ş
Laureat del A' Design Award d'Argent dins la Categoria Servici
Laureat de Prèmi Verificat
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A prepaus de Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients
Tèxte del libre : La digitalizacion dels clients e la diversitat dels produches son integradas dins una sola plataforma per l'Equipa de Concepcion de Servicis Akbank amb una aproximacion phygitala per un accès en defòra de las agéncias. A la diferéncia dels concurrents, de paquets multiproduches personalizats son prepausats dins un sol flux, mejans lo qual l'activacion digitala de fins a 7 produches es possibla. Lo papièr e la preséncia fisica son eliminats gràcia a l'aprovacion digitala del contracte, qu'es introdusida coma lor primièr punt d'innovacion d'usatge mobil. Un modèl de venda basat sus las recompensas es emplegat per melhorar tant la prigondor de la relacion amb los clients coma l'eficàcia de las vendas.
La Reconoissença
A prepaus del A' Design Award d'Argent
Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nextgen Sme Foncion principala : Experiéncia d'integracion phygitala dels clients es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Dimensions e Embalatge
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Etiquetas
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Tecnologia de Produccion
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Desaffo de Dissènh
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Recèrca
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Inspiracion
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Durada del Projècte
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Brevets
- Copyrights belong to Akbank T.A.Ş, 2026.
- Membres de l'Equipa
- Service Design and Process Development Team, Staff Channel Design Team
- Crèdits d'Imatges
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
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