Bank Julius Baer Fonccion Primària: Present de Fèsta per Rose Lee and Ernie Keung

Lo dissènh Bank Julius Baer Fonccion Primària: Present de Fèsta per Rose Lee and Ernie Keung es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Aur dins la Categoria de Competfo Articles de Present.

AurArticles de Present· 2026

Bank Julius Baer Fonccion Primària: Present de Fèsta

per Rose Lee and Ernie Keung

Client : Count To Ten

Laureat del A' Design Award d'Aur dins la Categoria Articles de Present

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Colors

Lo Concèpte

A prepaus de Bank Julius Baer Fonccion Primària: Present de Fèsta

Tèxte del Libre: Inspirada pel pavon e la grua a corona roja, aquesta colleccion en edicion limitada per l'An Nòu Chinés tradusís dos simbòls venerats en un design unificat. L'ensemble compren un sac de mà de nauta gama amb un twilly signatura, una bossa, d'envolopas rojas dispausadas coma una composicion d'aucèl e de flor, e una carta en rotlèu. Una paleta rafinada de roge viu, d'aur subtil e de moirat blau ròse equilibra la vibracion festiva amb una sofisticacion discreta, elevant los objèctes foncionals en art decoratiu.

La Reconoissença

A prepaus del A' Design Award d'Aur

Bank Julius Baer Fonccion Primària: Present de Fèsta a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Bank Julius Baer Fonccion Primària: Present de Fèsta siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bank Julius Baer Fonccion Primària: Present de Fèsta crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions e Embalatge: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Etiquetas: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Tecnologia de Produccion: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Desaffo de Dissènh: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Recèrca: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiracion: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Durada del Projècte: January 2026 in Singapore and Hong Kong
Flux Operacional: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Brevets: Copyrights belong to Count To Ten
Membres de l'Equipa: Rose Lee
Ernie Keung
Irene Man
Crèdits d'Imatges: Count To Ten