Cistanche Desertico Embalatge de Bevendas per Lei Wen

Lo dissènh Cistanche Desertico Embalatge de Bevendas per Lei Wen es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Cistanche Desertico Embalatge de Bevendas

per Lei Wen

Client : Tocreate Brand

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Cistanche Desertico Embalatge de Bevendas

Cistanche Desertico es un disseny d'embalatge per una bevenda vegetala facha amb peptid de cistanche deserticola. L'embalatge es una bóstia compacta que dintra aisidament dins una saca. L'estructura es leugièra e modulara, de tal biais que la bevenda a l'interior se pòt tirar aprèp una sola etapa de dobertura. La bóstia es facha de carton blanc amb estampatge de fuèlha d'aur, çò que sosten un estil visual minimal e formal. Lo disseny s'aluènha de l'aspècte pesuc dels embalatges tradicionals de tonics e respond als costums quotidians dels joves trabalhadors de burèu.

La Reconoissença

A prepaus del A' Design Award de Bronze

Cistanche Desertico Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Cistanche Desertico Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Cistanche Desertico Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions e Embalatge: 230*158*145毫米
Etiquetas: Big health brands, plant-based beverages, packaging design
Tecnologia de Produccion: White cardboard box with gold foil stamping.
Desaffo de Dissènh: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Recèrca: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiracion: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Durada del Projècte: The project will be launched in 2025 and enter the production and sales phase.
Flux Operacional: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Brevets: donge ejiao
Membres de l'Equipa: LEO