Optics and Chromatics Aficha d'Exposicion per Timea Andoka

Lo dissènh Optics and Chromatics Aficha d'Exposicion per Timea Andoka es un laureat autfo estimfo del prestigfo 2018 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2018

Optics and Chromatics Aficha d'Exposicion

per Timea Andoka

Client : Timea Andorka

Laureat del A' Design Award d'Argent dins la Categoria Grafica

66,192

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Colors

Lo Concèpte

A prepaus de Optics and Chromatics Aficha d'Exposicion

Lo títol Optica e Cromatica fa referéncia al debat entre Goethe e Newton sus la natura de las colors. Aqueste debat es representat per l'afrontament de las doas composicions tipograficas: l'una es calculada, geometrica, amb de contorns nets, l'autra se basa sul jòc impressionista d'ombras coloradas. En 2014 aqueste dessenh a servit de cobèrta per Pantone Plus Series Artist Covers.

La Reconoissença

A prepaus del A' Design Award d'Argent

Optics and Chromatics Aficha d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Optics and Chromatics Aficha d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Optics and Chromatics Aficha d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensions e Embalatge: original poster size: 70×100 cm
Etiquetas: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tecnologia de Produccion: paper, coloured plastic sheet, light, shadow
Desaffo de Dissènh: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Recèrca: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiracion: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Durada del Projècte: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Flux Operacional: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Membres de l'Equipa: Art director, graphic design, type design and paper craft: Tímea Andorka