Lo dissènh Mrs T Design Corporatiu per Julia Hell es un laureat autfo estimfo del prestigfo 2018 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2018

Mrs T Design Corporatiu

per Julia Hell

Client : Mrs T

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,762

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Colors

Lo Concèpte

A prepaus de Mrs T Design Corporatiu

Mrs T es un design corporatiu per una manufactura de produchs fins que utiliza lo tè coma ingredient dins de pastisserias e delicatessas. L'identitat visuala a un aspècte net e elegant, amb un embalatge majoritàriament blanc sostengut per tres colors corporatius. Lo logotipe fonciona coma un quadre que marca cada article fabricat dins la manufactura, e es aplicat en papièr d'aur cald sus las cartas de visita. Las polissas causidas rapèlan las etiquetas escrichas a la man e sotalinhan lo caractèr artisanal dels produchs. Los sacs e los pòts de veire son sagelats e etiquetats a l'exterior per protegir l'aliment que i a dedins.

La Reconoissença

A prepaus del A' Design Award de Bronze

Mrs T Design Corporatiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mrs T Design Corporatiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mrs T Design Corporatiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions e Embalatge: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Etiquetas: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Tecnologia de Produccion: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Desaffo de Dissènh: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Recèrca: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiracion: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Durada del Projècte: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Flux Operacional: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Membres de l'Equipa: Frontend Developer: Jannis Hell
Crèdits d'Imatges: All Images: Photographer / Jannis Hell, 2017