Changing Perspectives Tipografia Environmentala per Haley Tebo

Lo dissènh Changing Perspectives Tipografia Environmentala per Haley Tebo es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Changing Perspectives Tipografia Environmentala

per Haley Tebo

Client : Haley Tebo

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Changing Perspectives Tipografia Environmentala

Changing Perspectives es una installacion de tipografia environmentala realizada per los panèls de vèire d'un bastiment d'art universitari. Las formas de letras son talhadas dins un vinil esmerilhat e s'alinhan en un messatge legible al moment que las personas passan davant. Lo messatge pòt èsser legit dins un sens o dins l'autre, çò que fa que los espectators s'arrestan e se desplaçan per completar lo tèxte. Cada letra fa environ trenta a seissanta centimètres d'altor, segon la distància amb l'espectator. La lutz que passa a travèrs dels panèls repetís las formas de las letras en ombras e reflèxes. Aquesta installacion convida las personas de tot lo campus a interagir amb la tipografia.

La Reconoissença

A prepaus del A' Design Award de Bronze

Changing Perspectives Tipografia Environmentala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Changing Perspectives Tipografia Environmentala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Changing Perspectives Tipografia Environmentala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions e Embalatge: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etiquetas: Environmental typography, interaction design, user experience, typography, graphic design,
Tecnologia de Produccion: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Desaffo de Dissènh: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Recèrca: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiracion: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Durada del Projècte: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Flux Operacional: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Membres de l'Equipa: Angeli Leong
Crèdits d'Imatges: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer