NYC Deal 99 Cent Store Identitat de Marca per Chi Hao Chang

Lo dissènh NYC Deal 99 Cent Store Identitat de Marca per Chi Hao Chang es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

NYC Deal 99 Cent Store Identitat de Marca

per Chi Hao Chang

Client : School of Visual Arts

Laureat del A' Design Award de Bronze dins la Categoria Grafica

9,792

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Lo Concèpte

A prepaus de NYC Deal 99 Cent Store Identitat de Marca

NYC Deal es una identitat de marca creada per una botiga a 99 centims a Nòva York. L'identitat se centra sus una etiqueta de prètz auda plaçada d'esquin, evocant lo movement penjolant de las etiquetas que los clients aganton e estabilizan abans de las legir. L'etiqueta inclinada fa del prètz unic de 99 centims lo messatge lo mai clar de la marca. Los elements de supòrt fan referéncia als produits venduts dins la botiga. Los materials estampats utilizan l'impression laser numerica, mentre que las bossas, camisas e autres articles en tèissut utilizan la serigrafia per d'encres duradissas.

La Reconoissença

A prepaus del A' Design Award de Bronze

NYC Deal 99 Cent Store Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que NYC Deal 99 Cent Store Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. NYC Deal 99 Cent Store Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensions e Embalatge: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetas: Branding, Graphic Design, Identity, Logo, Poster
Tecnologia de Produccion: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Desaffo de Dissènh: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Recèrca: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiracion: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Durada del Projècte: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Flux Operacional: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.