Pleady Branding Identitat de Marca per Katsumi Tamura

Lo dissènh Pleady Branding Identitat de Marca per Katsumi Tamura es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Pleady Branding Identitat de Marca

per Katsumi Tamura

Client : Good Morning Inc

Laureat del A' Design Award de Bronze dins la Categoria Grafica

29,825

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Colors

Lo Concèpte

A prepaus de Pleady Branding Identitat de Marca

Pleady Branding es un programa d'identitat de marca creat per un fabricant especializat de benas adesivas. Lo programa compren lo nom de la marca, lo logo de la marca, l'embalatge, los sites web, los catalògs de produches, los filmes de marca e los estands de saloès professionals. Lo nom ajusta los mots play e ready. La comunicacion se bastís a l'entorn de l'eslogan Tape or Lose e d'una visual clau d'una corredoira, inspirada per la linha que travèrsa lo logo. Una color de marca jaune-verda marca lo focus suls atletas. La gestion de las colors manten la color de marca consistenta sul papièr, la pellicula e los ecrans.

La Reconoissença

A prepaus del A' Design Award de Bronze

Pleady Branding Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pleady Branding Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pleady Branding Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions e Embalatge: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Etiquetas: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tecnologia de Produccion: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Desaffo de Dissènh: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiracion: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Durada del Projècte: PLEADY launched in July 2019.
Flux Operacional: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Membres de l'Equipa: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida