Borboleta Sistèma de Marca per Juan Eugenio Mallo Camera

Lo dissènh Borboleta Sistèma de Marca per Juan Eugenio Mallo Camera es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2020

Borboleta Sistèma de Marca

per Juan Eugenio Mallo Camera

Client : Balko Argentina S.a

Laureat del A' Design Award d'Argent dins la Categoria Grafica

47,958

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Borboleta Sistèma de Marca

Borboleta es un sistèma de marca creat per doas rets d'estacions-servici qu'apartenon al meteis grop proprietari al Brasil. Dislub opèra al nòrd-èst e Equador opèra al nòrd, e las doas rets gardan lor pròpri nom. Un simbòl comun en forma de parpalhòl religa las doas marcas. Lo parpalhòl fa referéncia a la transformacion e al renovèlament, e son contorn evòca tanben la siloeta del territòri brasilièr. Se fan servir tres colors, una per cada entrepresa e una tresena color per lor union. Lo logotipe es bastit sus una grasilha basada sus de moduls.

La Reconoissença

A prepaus del A' Design Award d'Argent

Borboleta Sistèma de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Borboleta Sistèma de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Borboleta Sistèma de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions e Embalatge: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Etiquetas: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Tecnologia de Produccion: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Desaffo de Dissènh: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Recèrca: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiracion: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Durada del Projècte: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Flux Operacional: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Membres de l'Equipa: Juan Eugenio Mallo Camera
Diego Adrián Beas