Coreintive Identitat Corporativa per Donggyun Kang

Lo dissènh Coreintive Identitat Corporativa per Donggyun Kang es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2020

Coreintive Identitat Corporativa

per Donggyun Kang

Client : Coreintive

Laureat del A' Design Award d'Argent dins la Categoria Grafica

49,646

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Lo Concèpte

A prepaus de Coreintive Identitat Corporativa

Coreintive es un disseny d'identitat corporativa creat per una agéncia de disseny. Lo nom es una abreviacion de Core in Creative. Dins la marca verbala, la darrièra letra E es especulada e junhuda amb la primièra letra C per formar una forma de parentèsi. Un cercle es plaçat dins la parentèsi per representar lo còr que i es contengut. Lo cercle fa referéncia a de valors coma la possibilitat, l'unicitat, l'escalabilitat e l'integracion. L'identitat es bastida sus tres lengatges de motiu basats sus las letras C, O e E. Lo projècte foguèt acomplit en Republica de Corèa.

La Reconoissença

A prepaus del A' Design Award d'Argent

Coreintive Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Coreintive Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Coreintive Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions e Embalatge: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Etiquetas: Core, Value, Communication, Creative, Branding, Identity
Tecnologia de Produccion: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Desaffo de Dissènh: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Recèrca: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiracion: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Durada del Projècte: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Flux Operacional: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Membres de l'Equipa: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim