Lo dissènh Yo,verde Òli d'oliva per Antonio Cuenca es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

Yo,verde Òli d'oliva

per Antonio Cuenca

Client : Yo, Verde

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

14,103

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Yo,verde Òli d'oliva

Un exercici de sintèsi per aqueste dessenh inspirat per las bochas de siròp classicas. Lo nom es l'insignia del produit que justifica lo color verd de l'òli a l'interior. Sus la faciada, lo lògo es construit a partir de la crotz farmaceutica que forma un còr pixelat. Lo dessenh sobri e sens artifici qu'utiliza un messatge associat amb la santat e son contengut.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yo,verde Òli d'oliva a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yo,verde Òli d'oliva siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yo,verde Òli d'oliva satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensions e Embalatge: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Etiquetas: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Tecnologia de Produccion: Glass. This bottle is painted in white, and printed in two colours.
Desaffo de Dissènh: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiracion: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Durada del Projècte: The project started in November 2016 and finished in February 2017 in Úbeda.
Flux Operacional: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Crèdits d'Imatges: Fotógrafo: Balta fotografo