Avgoulakia Kit de Venda per Antonia Skaraki

Lo dissènh Avgoulakia Kit de Venda per Antonia Skaraki es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Avgoulakia Kit de Venda

per Antonia Skaraki

Client : Zouras Farm

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Avgoulakia Kit de Venda

Quina a venguda en primièr: la galina o l'uòu? Aquò es la primièra question que deu generalament èsser responduda, mas dins aqueste cas i aviá tanben una autra question. Quand volètz gustar un produch classic d'una manièra imprevista e diferenta, de qué avètz besonh? Ben, d'en primièr, una presentacion imprevista que pòsca ressortir. Aquò es çò que caliá crear per la marca Avgoulakia, a travèrs un concèpte creatiu que poguèsse transmetre l'unicitat de la marca d'una manièra modèrna, diferenta e jogairola.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Avgoulakia Kit de Venda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Avgoulakia Kit de Venda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Avgoulakia Kit de Venda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions e Embalatge: kit: paper, 479 x 1157 (mm)
Etiquetas: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Tecnologia de Produccion: Paper. Environmentally friendly.
Desaffo de Dissènh: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Recèrca: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiracion: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Durada del Projècte: The project began in 2018 and finished in 2019 in Athens, Greece.
Flux Operacional: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Membres de l'Equipa: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Crèdits d'Imatges: A.S. Advertising, 2019