Lo dissènh WiseTribe Education Identitat Visuala per Somethink Brand es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2020

WiseTribe Education Identitat Visuala

per Somethink Brand

Client : WiseTribe education

Laureat del A' Design Award d'Argent dins la Categoria Grafica

49,805

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #97579

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de WiseTribe Education Identitat Visuala

WiseTribe Education es una identitat visuala creada per una organizacion educativa que s'ocupa dels enfants de la naissença fins a dotze ans. Lo nom chinés de la marca weisi sona coma lo mot anglés wise, que pòrta tanben lo sens de pensar. L'identitat emplega de combinasons de colors audaciosas e de grafismes auxiliaris per exprimir la libertat e l'imaginacion. De personatges mascòtas, coma una figura indigèna, un dinosaure, un arbre de la sabença e una planeta, ajudan los enfants a se relacionar amb la marca. L'identitat s'aplica sus afichas, modèls de rets socialas, cartas de visita, envolopas e escussons.

La Reconoissença

A prepaus del A' Design Award d'Argent

WiseTribe Education Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que WiseTribe Education Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. WiseTribe Education Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions e Embalatge: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Etiquetas: Brand, logo, Visual Identity, Education, child
Tecnologia de Produccion: Templates for posters and social media, business cards, envelopes, badges.
Desaffo de Dissènh: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Recèrca: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiracion: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Durada del Projècte: The project started in January 2018 in Guangzhou, China.
Flux Operacional: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Membres de l'Equipa: Astro Wong
Dorne Tsui
Jr Deng
Crèdits d'Imatges: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.