Morph Marca Alimentària e de Begudas per Mars Design Consultants

Lo dissènh Morph Marca Alimentària e de Begudas per Mars Design Consultants es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Morph Marca Alimentària e de Begudas

per Mars Design Consultants

Client : Mars Design Consultants

Laureat del A' Design Award de Bronze dins la Categoria Grafica

13,028

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Morph Marca Alimentària e de Begudas

Morph es un programa de marca per un bar e restaurant en tarrassa a Hangzhou, en China. L'identitat s'inspira de Liangzhu, una anciana istòria d'amor chinesa, e de las alas iridescentas de la parpalhòla morfo blava. Lo logotipe ajusta las formas d'alas de la parpalhòla femèla e mascla en un sol simbòl. Un fons violet fosc evòca una nuèch estelada, mentre que las alas mòstran una transicion de colors d'arcbenlan. Un motiu de parpalhòla similar a un caleidoscòpi es l'element grafic principal. Aqueste motiu es aplicat al menú, a la bóstia d'alumetas, a las projeccions animadas e a una esculptura d'art mural.

La Reconoissença

A prepaus del A' Design Award de Bronze

Morph Marca Alimentària e de Begudas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Morph Marca Alimentària e de Begudas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Morph Marca Alimentària e de Begudas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensions e Embalatge: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Etiquetas: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Tecnologia de Produccion: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Desaffo de Dissènh: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Recèrca: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspiracion: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Durada del Projècte: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Flux Operacional: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Brevets: MARS
Membres de l'Equipa: Angela Lu Zhang
Nico Xu YiFei
Crèdits d'Imatges: MARS